翻譯公司做好工作不僅會贏得現(xiàn)在客戶的認(rèn)同,還能建立長久的合作關(guān)系,那么翻譯公司可以從哪些方面提升服務(wù)呢?
A good job of a translation company will not only win the recognition of current customers, but also establish a long-term cooperative relationship. What aspects can a translation company improve its service from?
1.客戶就是上帝。這句話是整個服務(wù)行業(yè),永遠(yuǎn)不變的宗旨。從現(xiàn)有的一些比較成熟的服務(wù)行業(yè)來看,哪些真正為顧客著想的公司,才能夠在激烈的競爭中立于不敗之地。包括一些成功的翻譯公司,也是如此。中小型翻譯公司,首先要做的就是實現(xiàn)公司價值觀的統(tǒng)一,一切從客戶的角度出發(fā),這樣往往能夠積累到一定的忠實客戶。而這些忠實客戶,將是公司壯大的立足之本。
Customer is God. This is the purpose of the whole service industry. From the existing more mature service industry, which companies really think about customers, can be in an invincible position in the fierce competition. Including some successful translation companies, the same is true. Small and medium-sized translation companies, the first thing to do is to achieve the unity of corporate values, everything from the customer's point of view, so often can accumulate a certain amount of loyal customers. And these loyal customers will be the foundation of the company's growth.
2.個性化定制服務(wù)。從顧客的角度出發(fā),我們需要發(fā)覺每個客戶的不同需求,針對每個客戶的特殊要求,提供個性化的服務(wù)。在翻譯公司中,我們可以接觸到形形色色的顧客,有的需要論文翻譯服務(wù)、有的需要出國留學(xué)證書的翻譯服務(wù),也有的需要同傳交傳類的口譯服務(wù)。當(dāng)然,也有一些對客戶來說比較私密性的文件,比如存款單、房產(chǎn)證等等。翻譯公司需要在滿足絕大數(shù)服務(wù)的前提下,針對不同的人群,提供個性化的服務(wù)。
2. Customized service. From the perspective of customers, we need to find out the different needs of each customer, and provide personalized services according to the special requirements of each customer. Of every hue, we can reach all kinds of customers in the translation company, some need translation services, some need to study abroad, and others need simultaneous interpreting. Of course, there are also some documents that are relatively private to customers, such as deposit slip, house property certificate, etc. Translation companies need to meet the vast number of services under the premise of providing personalized services for different groups.
3.為客戶節(jié)省花費。在同等服務(wù)質(zhì)量的前提下,如果能讓客戶付出更低的成本,往往能夠加深客戶對你的印象。讓客戶付出更低的成本,并不是讓我們以低價競爭市場,相反,我們并不提倡低價服務(wù)。我所說的是,規(guī)范公司的翻譯流程,讓翻譯公司的譯員更有效率,將公司運營節(jié)省下來的成本,返還給客戶。
3. Save money for customers. Under the premise of the same service quality, if we can make customers pay lower costs, we can often deepen customers' impression of you. To let customers pay lower costs is not to let us compete in the market with low prices. On the contrary, we do not advocate low price services. What I'm talking about is to standardize the company's translation process, make the translators of the translation company more efficient, and return the cost saved by the company's operation to the customers.
4.增值服務(wù)。翻譯公司除了提供翻譯服務(wù)之外,還可以給客戶提供一系列有價值的服務(wù),比如項目托管,語言培訓(xùn),相關(guān)資料的贈送,免費的知識分享等。這樣不僅贏得了市場,也讓用戶更加信賴我們。
4. Value added services. In addition to providing translation services, translation companies can also provide customers with a series of valuable services, such as project hosting, language training, presentation of relevant materials, free knowledge sharing, etc. This not only won the market, but also let users trust us more.
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